Built to outlast the trend cycle
100% Cotton that is cut heavy and finished to last. quality you can feel, conscience you can keep.
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UK based Premium streetwear
Reach for the stars & Land on a cloud
Designed to represent exactly who you are.
Limited Drops Only
Every release is exclusive. Once it's gone, it's gone. Pieces that mean something.
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Aura Collection
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The Aura Tee
Seven Auras · 100% cotton · Limited run
£50
Aura — Purple
Size
Limited run — once it's gone, it's gone.
The Debut Piece
The Aura Tee is PUFF's debut piece, the beginning of something that was never going to be ordinary. Not just a tee. A declaration.
Each design carries a different Aura: a way of representing exactly who you are without having to explain it to anyone. Your tee speaks before you do: a 3D raised PUFF print that makes itself known the moment you walk in. Turn it around and the story continues, with three attributes right there on your back, carried with you everywhere you go.
This is what it looks like when clothing finally represents you.
Part of a limited run. Once it's gone, it's gone.
Highlights
- 100% cotton, 235 GSM
- 3D PUFF print and screen-print front graphic
- Aura attributes printed on the back
- Stitching colour-matched to your Aura
- Oversized relaxed fit (size down for a closer fit)
Full garment measurements are in the size guide.
Size Guide
The Aura Tee is designed for an oversized, relaxed fit. If you prefer a closer fit, we recommend sizing down one size.
All measurements are in centimetres and refer to the garment, not your body. Lay the tee flat to measure.
Size chart
| Measurement | XS | S | M | L | XL |
|---|---|---|---|---|---|
| Back length | 65 | 67 | 69 | 71 | 73 |
| Chest (half) | 53 | 56 | 58 | 60 | 62 |
| Shoulders | 48 | 50 | 52 | 54 | 56 |
| Sleeve length | 23 | 25 | 27 | 29 | 31 |
Measurements in cm. Tolerance ±1cm.
Fabric & Care
100% cotton, 235 GSM. Expect a slight natural softening after the first wash. Won't shrink significantly if washed at 30°C as instructed.
- Machine wash cold (30°C), gentle cycle
- Wash inside out to protect the 3D PUFF print
- Do not bleach
- Do not tumble dry
- Iron on low heat, avoiding the print
- Do not dry clean
Shipping
| Service | Time | Cost |
|---|---|---|
| UK | 2 – 4 working days | £4.99 |
| International | Up to 14 days | Based on destination, shown at checkout |
The Aura Test
What's your aura?
Everyone carries one. 7 questions, 60 seconds, answered on instinct and we'll take you straight to the tee that was made for you.
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Join PUFF La Familia
- — 24-hour early access to every drop
- — Be part of something real from the very beginning